Bahamas focuses again on European market

Tourist office’s work assisted by a number of hotel openings
A conscious decision to refocus on the European market after some neglect is leading to a surge in visitor numbers to the Bahamas. There has been a re-evaluation of how the Bahamas deals with some of its key European markets, TTG Digital reports.
“We lost focus when we took our eye off Europe and we paid a price for it but we have started to re-engage and we have seen the benefits again,” claims Joy Jibrilu, director general of the Bahamas Tourist Office.
She said the decision to appoint Anthony Stuart as director of the tourist board for Europe and basing him in London was key to the destination’s change in fortunes.
“The UK and Europe was such a strong market for us in the past and for whatever reason we lost direction,” she explained. “We did not maintain the resources there.”
The tourist office’s work has been assisted by a number of hotel openings as well as ongoing negotiations with a number of airlines.
In late 2015, the Lighthouse Pointe at Grand Lucayan Resort will open with 198 rooms, while the Warwick Paradise Island Resort will bring a further 243 rooms and suites when it opens next year. In 2017, the Pointe Hotel & Residences in Nassau will open with 200 rooms and 110 condo units.
Meanwhile, discussions with British Airways saw it retain its flight to the destination from London Heathrow as opposed to Gatwick, helping the European market, while discussions are ongoing with another European airline with an announcement hoped for before Christmas.
TTG Digital

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