BA’s new weapon against LCCs: new fares

Basic, Plus, Plus Flex replace six fare categories
Three new British Airways short-haul fare types went on sale yesterday, designed to simplify the airline’s tariffs and allow it to compete more effectively against low-cost carriers.
Basic, Plus and Plus Flex replace the six categories used until now. Basic is the cheapest and does not include checked luggage. Seating is allocated at check-in, or passengers can pay to select. Flight changes can be made for £60 (€76) plus any difference in fare.
Plus includes a 23kg checked bag and free flight changes on the day of departure, up to one hour before scheduled flight time. Fares can be changed free ahead of departure subject to a fare difference being applied. Plus also includes free seat selection from 48 hours prior to departure.
Plus Flex fares are fully refundable, include a 23kg bag, free seat selection at booking, free changes on the day and free advance changes subject to fare difference. On domestic flights, Plus Flex is known as Business UK and includes lounge access and priority boarding. Club Europe remains unchanged.
BA’s new fare categories may be more attractive against rivals such as easyJet, which just offers Standard and Flexi fares. However, there remain some differences – easyJet’s Flexi fares allow unlimited changes, if the new flight times are between a week before and three weeks after the original travel date.
“We think customers will particularly like the new ‘Plus’ option for the traditional benefits of a checked luggage allowance and free seat choice from 48 hours before departure, plus the free change on the day benefit,” BA’s head of short-haul, Robin Glover-Faure, said.
“Now a greater number of customers can quickly change their travel plans for free via the BA mobile app. If a meeting ends early, they can be home earlier. If they want to stay on holiday a few hours longer and catch a later flight, they can. Flight changes are of course subject to space being available, but checking flight options and making the changes via the app is quick and easy.”
TTG Digital


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