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Beer in the shower: Craft beer brand plans hotel

The multinational brewery and pub chain BrewDog plans a ‘beer hotel’ in Scotland.

The craft beer craze is now extending to accommodation. BrewDog, the popular brewery and pub chain based in Scotland, has unveiled plans for a 26-room hotel next to its brewery.

The property promises to be an ‘immersive’ experience, with rooms even overlooking the activities of the brewery. Beer taps will be in the bedrooms and a fridge of beer will be placed next to the shower.

The plans for the hotel – called the DogHouse, a term used for the place ‘bad dogs’ are forced to go to – seem to be focused on taking away the need for movement to get to the next drink.

But a hotel in a brewery is likely to be “beer nirvana” to enthusiasts.

“The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda and now we are finally able to realise that dream, right here at our HQ,” says BrewDog co-founder James Watt.

“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer nirvana.”

The hotel is part of a major expansion of the brewery’s headquarters in Ellon, Aberdeenshire. Scheduled to open in early 2019, it has been aided by a crowdfunding campaign launched by BrewDog in 2009.

It raised £53 million (€60 million) from more than 73,000 investors. Anyone who donated will get priority bookings.

BrewDog had already announced its first hotel at its US brewery in Columbus, Ohio. With plans to build breweries in Australia and China, a wider network of craft beer venues and a craft beer TV network, it’s likely that more beer hotels will be built around the world. A hotel dedicated to gin opened in London just over a year ago.

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