Beijing throws the spotlight on bespoke tours

Beijing tries to attract international tourism players

Beijing is promoting customised tours around the Chinese capital to attract international tourism industry players, based on its observations of market trends, TTG Asia reports.

Beijing Commission of Tourism is showcasing customised tours that are built on themes such as traditional Chinese medicine and health-oriented tours, competitions and races, and local festivals and celebrations, all drawn from a collective 16 districts and prefectures.

The commission’s deputy chairperson, Wang Yue, says Beijing has an edge in offering customised tours. The historic city is endowed with diverse resources and the government is paying attention to how these resources are converted into tourism products.

Systems and infrastructures are also in place to support tourism, while policy commitment, including US$30 million in grants, has aided the development of Beijing’s MICE industry.

Wang Yue remarked that 200 million tourists visited Beijing annually in recent years, including five million international inbound tourists. Preliminary statistics suggest that 91% of visitors enquire about Beijing via the internet.

The commission has also demoted the ratings of more than 100 hotels that failed to meet standards in the last three years, in a bid to encourage hotels to keep up and remain competitive against international branded hotels.

TTG Asia

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