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Tallinn City Tourist Office & Convention Bureau

Best “fresh” MICE cities in Europe ranked

Baltic cities do well in this ‘best meeting destinations of 2018’ roundup, although northern Europe is mostly ignored.

Kongres Magazine has released it lists of the best meeting destinations of 2018, and both Tallinn and Vilnius are featured in the top ten in the L (large) category of cities that can host up to 2,000 congress attendees.

The Slovenia-based magazine’s editorial board has been presenting “fresh and interesting” MICE destinations to international meeting planners since 2010.

Each destination is “evaluated based on 75 different criteria that enable fair comparison of the destinations,” Kongres Magazine says. “Meeting organisers appreciate the expertise, value and practicality of this guide through congress destinations.”

Congress boom
This year the board ranked the Estonian capital Tallinn second, up from fifth last year, while the Lithuanian capital Vilnius is ranked ninth.

“In terms of congress needs, Tallinn is probably the most picturesque and diverse of the Baltic triplets. The city has gone through many historical changes […] from the medieval salesmen and knights of the Teutonic order, to the protestant reformation, Swedish and Russian imperialism, the turbulences of both world wars and then to the Soviet Union, before finally independence and the flourishing of its IT-industry,” the magazine writes.

“The congress industry is going through a real boom and Tallinn, with this year’s EU presidency, certainly deserves a strong round of applause. […] According to the Tallinn 2025 strategic plan, the capital of Estonia could become a centre of festival and event tourism in the Baltic Sea Region.”

About the Lithuanian capital, Kongres writes: “Over the last few years Vilnius learned diligently, polished its offer and [prepared] for its entry into the international congress scene. In their favour they have the charm of the city, which is cosmopolitan, urban, very European and full of hidden surprises.

“By joining the EU, the city has become a credible partner of the international meetings industry, making it one of the new, undiscovered convention destinations that appeals because of its freshness. For all three Baltic Congress Tigers – Vilnius, Riga and Tallinn – we predict a sunny congress future.”

L – Meeting Destinations (up to 2,000 congress attendees; marked out of 5)
1. ZAGREB 4.37
2. TALLINN 4.36
4. GRAZ 4.34
5. VENICE 4.31
6. SALZBURG 4.29
7. KRAKOW 4.23
9. VILNIUS 4.17
10. INNSBRUCK 4.13

XL – Meeting Destinations (more than 2,000 attendees; marked out of 5)
1. VIENNA 4.77
2. ZURICH 4.70
3. MÜNICH 4.69
5. BERLIN 4.62
6. DUBAI 4.61
7. PRAGUE 4.59
9. ATHENS 4.51
10. LONDON 4.47

Medium-sized Meeting Destinations
2. VILLACH 4.13
4. SPLIT 4.11
5. ŠIBENIK 4.03
5. BLED 4.03
7. OPATIJA 4.01
9. ROVINJ 3.97
10. POREČ 3.93

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