Big Chinese incentive groups look to Northern Europe

Chinese incentives go long-haul as visa regimes slacken
More Chinese incentive groups are choosing long-haul and “exotic” destinations thanks to improved air connectivity and more relaxed visa regulations, according to DMCs interviewed by TTG Asia at IT&CM China in Shanghai.
Some 70% of MICE traffic from China is now long-haul, says Lu Yun, CITS International MICE Shanghai deputy general manager, who adds: “The market is booming and we are seeing new record numbers every year.”
Clients rank ease of visa approval, security and connectivity as top criteria when selecting a destination.
Following an incentive of as many as 10,000 people to the US last year, the company also sent a group of 3,000 people to South Africa, while a client has just picked the Netherlands.
“This is unexpected and the key challenge is about logistics and capacity for a big group. Take the recent incentive to South Africa as an example, we had to transport all 3,000 staff to the destination within three days and we split them into groups.”
Most domestic clients have already seen China, so now they want to go abroad. Hotspots are Europe, the US, Australia and New Zealand. More exotic destinations – such as Northern Europe – have potential, according to Sabrinnah Peng, CTS HK Shenzhen Int’l Travel Service project manager.
Requests are also coming in for Mauritius, Israel, Sri Lanka, Reunion, Palau and Fiji. Teambuilding activities are usually requested after the meetings.
TTG Asia
[photo courtesy CITS International MICE Shanghai]


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