Big-name hotel brands are shrinking rooms

Independents and brands like Marriott get in on “micro-hotel” trend
Hotels are thinking big by going as small, USA Today reports. Independent hotels as well as big-name brands like Marriott are getting into the “micro-hotel” trend.
The trend is for minimal guestroom sizes being replaced by large public spaces for social travellers.
“It is a slightly literal example of the ‘living like a local’ trend, where an apartment is often just a place to sleep and the public spaces are where one spends the majority of their time,” explains Gray Shealy, executive director of Georgetown University’s Master’s program in Hospitality Management.
First emerging in cities where real estate is expensive, such as Japan and New York, micro-hotels now also make financial sense in Miami, San Francisco and Washington D.C., where chains like Pod, Yotel and CitizenM are expanding. They typically combine great value and smart design.
Commune Hotels and Resorts will launch the micro-hotel brand tommie next year in New York. Marriott, meanwhile, will introduce 10 Moxy hotels next year in cities including Copenhagen and Oslo, as well as New Orleans, Seattle and San Diego.
USA Today


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