Billund Airport CEO: legacy/low-cost balance

Blend of low-cost and legacy is best way to serve customers

Interviewed by Air Transport News, Kjeld Zacho Jorgensen, CEO of Billund Airport, says that a diversity of different types of airlines provides the best choice for passengers. “We want all kinds of airlines because we want to have a diversity of airlines, both low-cost and legacy carriers, because we think this is the best way we can serve our customers, and as an airport it will make us less vulnerable to the developments of the air transport industry,” he says.
In answer to the question of how easy it is to manage two different types of airlines in the same terminals, Jorgensen answers: “Well, we differentiate for everybody, not only between low-cost and legacy carriers. Each company has its own way of having things done and we try to cater for that and serve them as they want to be served, so for us it’s not so much a question of whether it’s low-cost or if it’s a legacy carrier, it’s more a question of what the specific customer wants.”
He says that low-cost carriers are not winning at Billund, illustrated by the fact that Lufthansa expanded its passenger numbers there by 40% last year, Air France expanded the market to Paris by 100% and KLM registered a growth of 6-8%, even though Ryanair has a strong presence at the airport.
Jorgensen says he wants more destinations added to the total tally of 40. For example, Helsinki is not currently served, Eastern Europe is underserved, and “we would like to get back to Nice”.
Air Transport News
[pictured: Primera Boeing 737 at Billund; courtesy Billund Airport]


Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

Infare, Harald Eisenaecher, appointment, management, Lufthansa, Sabre, airfare, pricing, intelligence, technology

Top executive joins Danish airfare intelligence firm

Danish provider of intelligence worldwide appoints Sabre and Lufthansa veteran.

Ryanair, Brexit, O'Leary, shareholders, sell, UK, EU, deal, shares, citizen

Ryanair may force UK shareholders to sell

CEO Michael O’Leary believes such a move may arise to avoid Ryanair being grounded after Brexit.

Ryanair, CPH, Copenhagen, Kaunas, Lithuania, base, open, reopen, aircraft, flights, low-cost, unions, Danish, Eddie Wilson

Ryanair to return to Copenhagen?

A representative of the low-cost carrier meets Danish unions ahead of setting up a possible base.

Aviator, ground handline, Wideroe, lose, customer, Air France-KLM, Norway, airports, security, baggage

Airport handler Aviator loses major airline

The pan-Nordic airport handling provider loses a contract with an important customer to a competitor.