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Norwegian Cruise Line

Bliss boosts Norwegian Cruise Line’s profits

The cruise giant has released buoyant quarterly earnings, following the “hugely successful” introduction of Norwegian Bliss.

Norwegian Cruise Line has posted quarterly results that are higher than forecast, as its latest $1 billion cruise ship with a race track exceeds “high expectations”, CNBC reports.

For the second quarter, the company says its net income rose to $226.7 million, from $198.5 million a year ago, on the back of revenues rising 13.2% to $1.5 billion.

It cites strong demand for cruises and the recent success of its newest ship, Norwegian Bliss, for the company’s continuing success.

“Global consumer cruise demand shows no signs of slowing as evidenced by solid organic growth and the hugely successful introduction of Norwegian Bliss, whose record-breaking performance surpassed our high expectations,” said Frank Del Rio, chief executive.

Costing around $1 billion to build, Bliss is the latest vessel to join Norwegian’s fleet of 26 cruise ships. Although not the biggest in the fleet, it is one of the more impressive, with a go-kart race track to keep guests busy.

Booming industry
“The cruise industry is growing like a weed and every ship is full to the hilt. Every cruise line company is reporting record profits,” Del Rio is quoted as saying in May.

More than 27 million people are boarding cruise ships in 2018, up from just over 25 million in 2017, according to Cruise Line International Association.

More than 80 new ships are in development, 27 of which are expected to take their first passengers this year. NCL has confirmed orders for eight new ships including a new class, Leonardo Class.

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