Bollywood movie to boost travel to Iceland

Promote Iceland holds its first roadshow in India
Promote Iceland held its first roadshow in India last week, covering the cities of New Delhi, Bengaluru and Mumbai to better promote the destination to the Indian market.
The roadshow with seven Icelandic suppliers drew about 250 Indian travel agents. They came on the heels of increased interest in the destination after part of Dilwale, a Bollywood movie, was shot in Iceland.
“We have not been very active in the Indian market in the past. But now we think that Iceland has gained interest in India with the movie and we want to build on the momentum through our maiden B2B roadshows,” said Thorleifur Thor Jonsson of Promote Iceland.
Promote Iceland is expecting to drive arrivals from India, which are currently very small. Iceland saw a little over 1,000 Indian tourist arrivals last year, while arrivals from China numbered 40,000 and from Japan 30,000.
The focus on India is part of Promote Iceland’s strategy to push for tourists during the shoulder season between November and April. Internet marketing will also be used to reach out to the Indian market.
Promote Iceland is a private-public partnership that some years ago subsumed the overseas marketing department of the Icelandic Tourist Board, among other agencies focused on promoting international trade from Iceland.
TTG Asia


Check Also

Iceland, over-tourism, manage, tourism, Reykjavik, Wow Air, Blue Lagoon, report, Skift, Isavia, Icelandic Tourist Board

New report on tourism’s impact on Iceland

The challenges Iceland faces in the tourism revolution

destination, Malaysia, tourism, ITB Berlin, partner, official, TUI, Condor, flights, packages, travel agent, tour operator, Europe

Tourist boards have a say in route planning

How tourist boards can make the case for a new route

Coxs Bazar, Bangladesh, beach, investment, tender, development, tourism, business

Bangladesh draws up first tourism masterplan

Cox’s Bazar has one of the world’s longest beaches

Singapore, marketing, tourism, initiative, funds, money

Singapore launches new marketing initiative

Tourism board offers money for innovative campaign ideas

Seychelles, tourism, trade, business, tourist board, new, website, minister, Maurice Loustau-Lalanne, Sherin Francis, travel agent

Seychelles launches new tourism website

Tourist board aims to gain more visibility from visitors and trade

arran, spain, anti-tourism protest, bus, boat, yacht, mass tourism, violent, warning, travel, resort, crowd, Barcelona, Parma

Tourists may face “real violence” in Spain

Anti-tourism protests escalate across the country