Boom in incoming tourism from Russia vanishes

It’s bad news as Russians are bigger spenders than most

The number of tourists from Russia visiting the Nordic countries is flatlining after four years of steady growth. The once encouraging figures have been hit by the strained relationship between Russia and the West.

Russian tourists made 56,105 overnight stays in Denmark in the first half of 2014, according to Metroxpress, a 1% rise year-on-year. But it is a flattening of the upward trajectory – and bad news for incoming tourism as Russians are seen as big spenders.

In the first six months of 2013, by contrast, there was a 16% increase from the same period in 2012, which in turn was a 38% increase over the first half of 2011.

“It’s sad but there isn’t much to do about it,” Lise Lyck, a professor of tourism at Copenhagen Business School, told Metroxpress. “It would be a waste of money to increase the marketing of Denmark to Russia as the situation stands now.”

The Local

[photo courtesy Visit Finland]

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