Boom in new long-haul routes from Nordics?

SAS and Norwegian reveal details about coming routes
Revelations by rival airlines SAS and Norwegian are getting many in the Nordic region excited.
Starting with its summer 2016 program, SAS is launching another year-round service to the USA. It will operate daily flights between Copenhagen and Boston from late March “as part of its determination to further strengthen its offer to frequent travellers”.
In 2016, the airline will offer around 500 flights between Boston and Copenhagen, making a total of 6,600 flights 1.6 million seats between Scandinavia and the US.
“SAS is the absolute strongest carrier between Scandinavia and the US, a market where we are seeing growing demand amongst frequent travellers. Boston has long been high on our wish list of nonstop destinations and we are therefore delighted to start selling tickets for this direct daily service from Copenhagen,” said SAS Group CEO Rickard Gustafson.
SAS is also adding routes to Krakow, Reykjavik and Vienna in March, plus routes between Stockholm and Los Angeles and Hong Kong, as well as Copenhagen and Miami and Oslo.
Meanwhile, Norwegian CEO Bjørn Kjos told the Danish business daily Berlingske Business that it is expanding its operations in Copenhagen and aims to introduce seven new long-haul routes there soon, benefiting southern Sweden as much as Denmark.
The seven routes Norwegian is looking at are to São Paulo, Rio de Janeiro, Buenos Aires, Delhi, Mumbai, Cape Town and Durban.
“We are currently negotiating with the two South African cities and those in India, so they will likely be the first ones. Brazil and Argentina will come after that, but it all depends on where we get flight permission first,” he said.
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