Hundreds of passengers are reported to have bought the cut-price tickets, which were offered by mistake.
British Airways has apologized as it cancelled a set of bargain ticket fares, which it says were offered by mistake.
A large number of travellers spotted the cut-price fares to Middle Eastern destinations such as Dubai and Tel Aviv, advertised on June 11 and 12 through third-party agents for around £200 (€227) return.
Consequently, hundreds of them were quickly bought, the Independent newspaper reports.
The airline has since cancelled all of the tickets due to an “exceptionally rare” pricing error, refunding the customers and offering them a £100 voucher for other British Airways flights.
However, some of the aggrieved customers have called on BA to honour the tickets, as they had also booked accommodation and other services.
Do the right thing
Guy Anker, deputy editor of the consumer affairs website MoneySavingExpert, argues that because the tickets were bought in good faith and at a believable price, BA should “do the right thing and let them fly at the price they booked”.
But a spokesperson for the carrier has commented that “the fare was only available to a small number of agents over a short period of time, so only a small number of our customers have been affected.
“We have apologised and offered a gesture of goodwill. Errors like this are exceptionally rare, and if they do occur, under contract law, there is no binding contract between the parties.”