“Cheapest business class service in the world” promised
French airline La Compagnie, which launched last year, is starting transatlantic flights between the UK and the US with a promise to provide the “cheapest business class service in the world”, despite the failure of previous airlines offering similar products.
La Compagnie will operate an all-business-class service three times a week from London Luton to New York’s Newark airport from April 24, with flights departing at 17.30 and arriving at around 22:00. It will move to four flights a week, then to six from June.
Parent company Dreamjet was set up in 2013 and launched a Paris-New York service in July 2014, which has so far achieved load factors of 60% on average.
Chief executive Frantz Yvelin said yesterday that legacy carriers with transatlantic routes were charging “insane, ridiculous” fares.
“Wake up! There is no competition on this route – their margins are incredible. We may not be the most luxurious business class flight on the Atlantic but we are the cheapest. My role model is Ryanair for this. Strip out costs but offer a good business class at realistic prices,” he said.
Adding that you “could buy a car for the cost of a business class fare at the moment,” he highlighted his fares as being around £1,539 (€2000) return from London to New York compared to £4,695 with British Airways (based on a search on January 27 for travel February 5-9).
Flights will be on Boeing 757-200s with 74 seats with 180 degree recline and 62” pitch. Passengers have Caudalie amenities, a Samsung Galaxy Pro tablet for IFE and food by chef Christophe Langree.