Industry surveys forecast positive trends for agents in 2012
The number of leisure travellers who use the Internet to book travel may actually be falling. The newspaper Miami Herald reports that the number of people booking travel online decreased last year from 53% to 47%, while a survey by the American Society of Travel Agents concluded that 44% of travel agents said they were experiencing growth in the number of clients.
Travellers “don’t have hours to spend on research to compare multiple flights, multiple cruises, multiple packages,” explains travel analyst Henry Harteveldt. Travellers are realizing that travel agents can also effectively cope in the case of unpredictable events and disasters affecting travel. Industry surveys are forecasting positive trends for 2012.