Business travel experts optimistic for 2012

Optimism is perceptible at IMEX America, and in Europe too

A number of favourable signs show that the meetings and events industry will continue to do well in 2012, argues editor Rob Hard. He felt a lot of optimism at IMEX America, a new trade show for the international meetings and events industry in Las Vegas this autumn. “Given the economic challenges facing many markets around the world, the mood on the show floor was perhaps – to some – surprisingly buoyant and full of anticipation,” Carina Bauer, president of IMEX Group, said.
This is also the case in Europe, Hard continues. Despite the economic uncertainty, conditions in Europe are showing signs of potential stability. Hotel occupancy rates in the EU in September stood at around 75% while many of the major cities reached above 85, according to European Cities Marketing.
[pictured: Venetian Hotel, Las Vegas, venue of IMEX America]


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