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Business traveller preferences revealed in survey

Research by CWT, the B2B4E travel management platform, reveals some surprising regional differences about the preferences of business travellers.

A survey of more than 2,700 business travellers from Europe, the Americas and Asia Pacific who travelled for business four or more times in the last 12 months has been made by the B2B4E travel management platform CWT and conducted by Artemis Strategy Group between January 29 and February 9.

According to the research, two-thirds of business passengers prefer window seats over aisle seats. That rises to 71% in Asia Pacific, and falls to 59% in the Americas, with the Europeans in the middle at 65% preferring the window.

Globally, a narrow majority of business travellers would prefer to miss their flight rather than be separated from their luggage. Those from the Americas show the strongest preference at 54%, compared to European travellers at 52%, while people from Asia Pacific are split down the middle on the issue.

When it comes to ground transportation, 54% still prefer traditional taxis over ridesharing services like Lyft or Uber.

But there are strong regional differences. In Europe, a full 69% Europeans prefer taxis. This is almost exactly the reverse of Americans, 63% of whom prefer rideshare services. Those from Asia Pacific are more evenly split, with 56% preferring taxis.

“These findings provide fascinating and sometimes counter-intuitive insights into how global business travellers approach their journeys,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT.

“We see significant differences between regions – for example, in Asia, people are more likely to want a window seat, whereas in markets like the US, the view is less of a draw.”

Sharing their views
CWT’s research also shows that travellers are generally happy to share their preferences with both apps and travel industry staff. Nine out of ten (89%) of the people surveyed are “extremely” or “somewhat” willing to do so.

That applies equally to business and leisure travel, suggesting that travellers make little distinction between the two, at least when it comes to sharing information on their personal preferences.

The data show that, overall, European travellers are least willing to share data: 14% of Europeans are “not willing” to share their preferences either with apps or people while travelling for business. That rises to 17% when traveling for leisure. People from the Americas or Asia Pacific are much less likely to refuse to share their preferences, especially when traveling for leisure.

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