The fast-growing Nordic serviced apartment provider Forenom has taken over historical renovated apartments for corporate stays.
The Nordic serviced apartment company Forenom is continuing its expansion in Sweden with the opening of a new property in Norrmalm, central Stockholm.
It is an 18th century building that has been renovated into 30 serviced apartments, where all of the original details have been preserved to capture the essence of the architecture, the company says.
The news comes less than two months after Forenom revealed it was working on a business-traveller friendly ‘aparthotel’ at Stockholm Arlanda Airport, and nine months after buying Swedish competitor StayAt.
Forenom calls itself the Nordic market leader in corporate serviced apartments for rent in terms of net sales, and it currently operates in Sweden, Finland, Norway and Denmark with 25 local offices and over 450 employees.
With more than 6500 serviced apartments in the Nordic countries, it hosts over 100,000 guests every year. Its goal is to continue to grow rapidly and become the leading accommodation service provider in northern Europe.
The new apartments in central Stockholm are designed primarily to “serve business clients looking for comfort and home-like living combined with the easiness of tailored services”. All of the apartments are fully furnished and equipped with longer stays in mind.
In addition to electricity, water, furniture and facilities, the price for accommodation includes services such as 24-hour customer service, wi-fi, bed linen and final cleaning.
“This unique location will offer our customers premium living right in the city centre. We believe this accommodation option will especially benefit business travellers who want to experience the essence of Stockholm, not from a hotel but the same way the locals experience it,” says Mats-Erik Lidström, chief executive of Forenom Sweden.
The three buildings that make up Johannesgatan are situated in an area next to St John’s Church, “with Stockholm’s full potential just around the corner,” Forenom says.
“The buildings have a long history, where various activities linked to the Lutheran Missionary Society in Stockholm and the Lewi Pethrus Foundation have been carried out over the years,” says Jan Ullberg, chairman of the restoration and construction firm U&P Fastighetskonsult AB.
“We first acquired the building in 1996 and for many years it was run as a hotel under the name Art Hotel. In July 2017, we started an extensive renovation of the property into business apartments. The renovations ended November 2018. We are very happy and proud to welcome Forenom as a tenant and look forward to a continuing cooperation.”