Cambodia shapes up for luxury tourism

Growing spectrum of luxury hotels beyond Siem Reap
Swelling ranks of high-end hospitality offers, improving infrastructure and expanding flight connections into the country are making Cambodia’s luxury tourism market ripe for growth, TTG Asia reports.
Upcoming hotel openings include the 175-room Rosewood Phnom Penh in January and private-island retreats Six Senses Koh Krabey and Alila Villas Koh Russey in mid-2017, followed by Shangri-La, Okura Prestige and Hyatt Regency properties in the Cambodian capital over the next few years.
Travel bosses expect that the entry of these upscale properties will expand luxury travel beyond the Siem Reap core to other parts of the country and make Cambodia more appealing as a standalone destination.
“We have been trying to offer Cambodia as a single destination as opposed to an add-on to Thailand,” says Andrew Booth, founder of Exotic Voyages. “With more luxury brands moving into new regions, combined with amazing dining experiences, we see huge growth.”
The international hospitality brands also come with the benefits of global marketing of the destination, an area where Cambodia falls behind, points out Pierre-Andre Romano, general manager of Exo Travel Cambodia.
TTG Asia

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