Cape Town marketing with National Geographic

Campaign to reach all National Geographic platforms until June 2013

Cape Town Tourism and Durban Tourism have finalised a marketing project with National Geographic as part of an agreement to partner some of the marketing of the two cities. It is the first of a series of international activities to promote South Africa’s urban tourism at what are described as the country’s “leisure tourism hubs”.
The integrated campaign will see Cape Town and Durban feature across all National Geographic platforms for a period of 14 months until June 2013. It will include a series of TV vignettes focused on the “unique sounds” of each city, coverage in the international National Geographic Magazines editions, a social media and digital campaign, and an event in London or Washington DC. Whether or not the campaign would include sponsored features in the highly regarded magazine National Geographic was unclear.
SkyscraperCity
[photo courtesy City of Cape Town]

x

Check Also

Hurtigruten, Roald Amundsen, new, expedition, ships, vessels, cruise, Antarctica, Chile, South America, adventure, tourism, float out, Norway, construction

Hurigruten floats out new explorer ship

Roald Amundsen has innovative technology and a range of special features.

Frantzén, restaurants, Michelin, stars, Denmark, Copenhagem Stockholm, Sweden, guide, award, Geranium, Noma

More Michelin stars for Sweden and Denmark

Sweden has its first three-star restaurant, while both countries get new restaurants with stars.

SiteMinder, Ideas, hotels, white paper, robots, AI, artificial intelligence, hoteliers, future, tech, travel, guests, service, bookings

Hoteliers want – yet fear – robot-run future

Research shows that hoteliers know artificial intelligence is the key to guest personalisation.

Norway, tourism, incoming, inbound, travel, tourists, car, drive, Lofoten, rental, hire, danger, bend, photos, stop, park

Norway road agency buys safety vests for tourists

Tourists driving through scenic Lofoten will often stop at dangerous spots to take photos.

Helsinki, Tencent, technology, Chinese, social media, service, real-time, information, tourism, guide, WeChat

Helsinki partners with Tencent to woo Chinese

The Finnish capital launches a new partnership with the Chinese tech giant.

Helsinki airport, Chinese, China, routes, service, social media, hot water, alipay, unionpay, guides, language, help, wechat, youku, Sina Weibo

Finnish airports enhance service for Chinese

Free envelopes with discounts and New Year wishes are just the tip of the iceberg.