Carlson Rezidor announces new brands

Launch of Radisson Red and Quorvus Collection due in 2015



Carlson Rezidor Hotel Group says it will launch two new global hotel brands.

Radisson Red, a “lifestyle select” brand, has been designed and developed “to deliver today’s customer the experience of tomorrow”, while Quorvus Collection is “an expertly curated collection of luxury hotels”, which “will reflect and respond to the true sensibilities of the contemporary global traveller while celebrating the culture of each and every location”.

Rezidor, whose brands include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson, aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.

With the introduction of Radisson Red, Carlson Rezidor is looking to create a new industry category, which it calls Lifestyle Select – an upscale service concept with a forward-thinking focus on design and detail, personal interaction, customer experience, personal choice and recognition of the increasingly important role that technology plays in facilitating everyday life.

The Radisson Red focus on technology will include a mobile application that will allow guests to skip reception for check-in, order a drink at the bar, food from the deli, flowers through an online concierge or a taxi for the airport, manage their personal profile and preferences and manage the environment within their Radisson Red room.

Radisson Red will launch simultaneously in 2015 in urban centres in the Americas, Europe, the Middle East, Africa and Asia Pacific.

Quorvus Collection is described as “a new generation of expertly curated luxury five-star hotels that offer a truly distinctive experience”, each being individual in style, design, heritage, history and architecture and reflective of its location and culture.

The announcement of the two brands comes shortly after Rezidor Hotel Group and the Italian fashion house Missoni terminated their licence agreement for Hotel Missoni.

The existing properties Hotel Missoni Edinburgh and Hotel Missoni Kuwait will cease to operate under Hotel Missoni by June 30.

USA Today

[pictured: Radisson Hotel, Wuhan; courtesy Carlson Rezidor Hotel Group]

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