Owner HNA Group will drop the name Carlson Rezidor Hotel Group from early March.
Carlson Rezidor Hotel Group is getting a permanent name-change to Radisson Hotel Group, effective March 5.
The company’s owner, China’s HNA Tourism Group, says the renaming follows several leadership appointments and restructuring that it has made since completing the purchase of Carlson Hotels in late 2016.
The company’s legal name was changed last November from Carlson Hotels Inc. to Radisson Hospitality Inc.
It then hinted at a name change at its 2018 Investors Day in Frankfurt on January 17, saying it “aims to align its global brand portfolio around its leading brand, Radisson, to drive the expansion plans and marketing, commercial and operational initiatives”.
This plan is built on 25 initiatives focusing on portfolio management; brand and product, marketing, sales and revenue management, organisation, talent and reputation, best systems, cost advantage and scale, the Investor Day outline explained.
As part of the brand architecture launch, it will reposition 30 to 35 hotels with a total capital expenditure of €140 million to €150 million. The company will also invest €75-80 million in fixtures, furniture and equipment in new hotels.
The development strategy will focus on opening 13,000 new rooms. The group will also enter new lease agreements in mature markets.
A Radisson Hotel Group launch presentation will take place at the International Hotel Investment Conference in Berlin in March, followed by an ITB launch night on March 7 at the Radisson Blu Hotel Berlin, where partners and media have been told they will witness “something BIG – a memorable celebration of a new era of the Carlson Rezidor Hotel Group”.