Carnival to launch new cruise brand for China

Cruise giant enlarges its presence in Chinese market
Carnival Corporation’s presence in the rapidly growing Chinese cruise market is getting even bigger. It has revealed details about a joint venture to create a new dedicated brand.
Partnership with the China State Shipbuilding Corporation (CSSC) and China Investment could see the purchase of both new and existing cruise ships to homeport in China.
Cruise is expected to surge in China in the coming years, prompting the big players to base more ships there. China is likely to have around 4.5 million cruise passengers a year by 2020 and 7 million by 2030.
This latest deal launches, as Carnival puts it, the first world-class, multi-ship domestic cruise brand in the Chinese market. China Investment’s involvement as a significant investor reinforces the country’s commitment to expanding the Chinese tourism market.
“This cruising joint venture is a significant step forward for the cruise industry in China and a tremendous opportunity for us […] to grow awareness, interest and demand for cruise vacations among domestic Chinese travellers,” said Alan Buckelew, global chief operations officer at Carnival Corporation.
“Cruising is a relatively new vacation experience in China, and we believe this collaborative approach with our partners is critical to not only developing the country’s domestic cruise business, but also supporting China’s goal to become one of the world’s leading cruise markets in coming years.”
TTG Asia / BBC