Cartoon knight stars in new Air Malta safety video

Air Malta uses more creative clip to reach out to passengers

An animated knight is the star of Air Malta’s new inflight safety video, which has been rolled out on board the airline’s Airbus A320 and A319 fleets. The cartoon knight, clad in silver armour, goes through all the safety procedures.

In line with other international airlines, Air Malta has done away with its usual safety video in favour of a more creative clip to reach out to passengers.

The knight first plays out basic safety procedures, which detail baggage placement and how to fasten one’s seatbelts. More information follows on what to do in case of an emergency, indicating the location of emergency exits and how to use life jackets and oxygen masks.

The video also features Air Malta’s recently approved regulation to allow mobile phones and tablets to be left on flight mode throughout the entire duration of the flight.

“Safety is our top priority,” explained Manuel Agius, the airline’s chief officer for cargo systems and cabin crew. “This year we decided to refresh our safety video to make it more captivating to our audience, by striking a friendlier tone. Using a charismatic Knight of St John allowed us to continue following Air Malta’s focus of becoming a destination airline, ambassador and guide to what the Maltese islands can offer, whilst highlighting another proud element of Malta’s heritage.”

TTG Nordic

[image courtesy Air Malta]

x

Check Also

Zika, virus, mosquito, Singapore, travel advice, pregnant, spray

Zika less of an issue – for US travellers

Reversal of attitudes to Zika as virus spreads

Silversea, refit, drydock, Whisper, Wind, Discoverer, refurbish, wifi, satellite

Silversea in $170 million fleet-wide refit

Plan includes satellite antennas to boost internet speeds

travel agent, adventure, travel, conference, trade, millennial, agent, attract, social media, young, holiday

Adventure travel event set for January

London to host adventure travel conference and show

silversea, newbuild, new, cruise, ship, order, option, Silver Muse, deliver, Lefebvre, design

Dates for Silversea’s new ship options

Luxury line confirms three ships, if it builds them at all

Hurtigruten, ferry, expedition, new ships, hybrid, engine, Rolls-Royce, environment, electric, Silversea, trend, cruise, Ponant

Expedition cruise market in growth trend

Among other players is Hurtigruten, to get two new ships

ultra luxury, cruise, new ship, Silversea, Fincantieri, build, Silver Muse,

Silversea to build Silver Muse sister ship

Plans for ships announced without confirmation earlier this year