Chinese are resilient travel market

Market matures to be a tough group of travellers
Chinese travellers have changed, from once being viewed as a sensitive bunch responding to negative news about a destination with cancellations, to now being a much more resilient customer group than Europeans or Japanese.
“They read the news, they discuss the news and then they forget about the news,” Khaled El Kholy, CEO of Solar Empire Egypt, told TTG Asia at the recent ITB China.
Chinese travellers are relatively “mature” and “practical”, he added, whose opinions are not easily swayed by the media.
Khaled thinks China’s vast size is a contributing factor, which enables Chinese travellers to understand that problems in an area does not mean that a whole country is affected.
The Chinese market was one of the first to return to Egypt following the Arab Spring in 2011. In 2017, the market is expected to surpass its previous peak in 2010.
It is a similar story in Turkey, whose poor tourism numbers following a series of terror attacks is now being propped up by the Chinese market.
“The Chinese market is not at all fragile,” said Tayfun Bayram, general manager of Flex Tourism & Travel Agency. “They are not as influenced by the media as the Europeans. The Chinese trust the government, so if no severe travel advisory is issued they will still visit a destination.”
TTG Asia


Check Also

Swedavia, security, gates, Sweden, airports, Arlanda, Gothenburg, Are, ski, baggage

Sweden deploys airport self-service tech

Automated entry gates are being installed at security checkpoints across the country.

DogHouse, BrewDog, Scotland, beer hotel, brewery, rooms, stay, travel, craft beer, Ellon, Aberdeenshire

Beer in the shower: Craft beer brand plans hotel

The multinational brewery and pub chain BrewDog plans a ‘beer hotel’ in Scotland.

Kuoni, travel agent, tour operator, brand, new, tourism, package, business

Kuoni to launch new brand this year

The tour operator says it can fill the gap between package and tailor-made holidays.

Air Italy, Italy, flights, plans, Meridiana, Qatar Airways, rebrand, India, A350-1000, Alitalia

Qatar backs Italy’s “new national carrier”

Air Italy will take on Alitalia. Qatar Airways also takes the world’s first A350-1000 and reiterates India plans.

Finnair, USA, Juha Järvinen, San Francisco, Chicago, extend, seasonal, routes, flights, Helsinki, Slush, Minsk, Helsinki, Belavia

Finnair extends key US routes, opens Minsk

Persuaded by demand, Finnair is extending the operating period for two US routes this autumn.

Visit Pacific, islands, Malmo, expo, talks, event, trade, travel, tourism, New Zealand, Australia, Fiji, Malmo live

Visit Pacific fair set again for Sweden

The colourful travel fair in Malmö will attract public and trade for presentations, discussions, meetings.