Chinese province to focus on kung fu tourism

Zhengzhou builds reputation as home of warrior monks
In keeping with its formidable reputation as home of the warrior monks, Zhengzhou, the capital of Henan Province, is promoting “kung fu tourism” to attract martial arts enthusiasts.
Movies like The Shaolin Temple in 1982, which featured Jet Li, and the more recent 2011 film Shaolin, which starred Chinese stars like Andy Lau and action hero Jackie Chan, have sparked international interest in such tourism, according to the Zhengzhou Tourism Bureau’s vice general manager, Liu Xiao Fei.
“Although many international tourists still may not even have heard of Henan Province, there is definitely more recognition with those movies. It is the hometown of Chinese kung fu and Shaolin has become a household name,” said Liu.
“Shaolin Temple is one of China’s most famous temples, and I know that learning kung fu there can be considered one of the top things to do in China because of its originality.”
Tourists were welcomed to watch the students perform their daily kung fu show at the centre during the China International Travel Mart in Kunming. Those keen to learn more about Chinese martial arts can opt for immersion programs – which can last from a day to a year – that include meals and lodging.
Apart from the Shaolin Temple, Zhengzhou also boasts other scenic attractions including the Bodhidharma Cave and Pagoda Forest, a UNESCO World Heritage site.
While domestic travellers currently comprise 80% of arrivals to the province, Zhengzhou Tourism Bureau is aiming for more international tourists by participating in more trade shows.
TTG Asia