Chinese tourists shift from shopping to culture

Chinese tourists move from shopping to cultural experiences
Chinese tourists are becoming less interested in shopping and more into cultural experiences, new statistics show. Chinese travel preferences show an increasing interest in cultural destinations, according to insights by GfK and ForwardKeys.
The top three travel destinations for Chinese holidaymakers are South Korea, Thailand and Japan, with huge spikes in advance bookings for the April to September period. Air ticket purchases to South Korea have increased by 85% over the same period last year, and Thailand and Japan have seen bookings rise by 60% and 50%, respectively. For the Chinese, all three countries are seen as cultural destinations. But the number of visitors to Hong Kong for the same period has plunged by 48%.
“Trips to Hong Kong from China are down, affected to some degree by the yellow umbrella protest that took place over an extended period of time in the fourth quarter of last year,” Laurens Van Den Oever, global head of travel and hospitality at GfK, explains. “A GfK study on the destination image of the top five Asian countries among Chinese reported that the key draw of Hong Kong is shopping; and the decline in tourist numbers could mean that shopping is no longer a priority for mainlanders.”
TTG Asia
[pictured: Seoul, South Korea]


Check Also

GetJet, airlines, Finnair, leasing, Lithuania, Vilnius, plane, aircraft, Boeing 737, flights, change, Helsinki, growth

Finnair to lease “emergency” plane from Lithuania

The Finnish flag carrier needs an extra plane to fly some of its European routes from early June until January.

Finnair, winners, business travel, class, award, Nordic, travel, business travel association, meeting, conference, Helsinki, Europcar, Clarion, First Card, HRG

Nordic Business Travel Award winners named

The first Nordic Business Travel Awards were staged at the Clarion Hotel in Helsinki last night.

Spain, UK, Swedes, Easter, travel, tourism, countries, domestic, Brexit

Where Swedes are heading for Easter

An online travel agency presents its top ten destinations for Swedes this year.

Small Planet Airlines, revenue, profit, 2017, markets, charter, leisure, airline, Germany, Poland, Asia, fleet

Small Planet battles to be Baltics’ biggest airline

The Lithuanian leisure carrier reports a dramatic financial turnaround and starts to grow its fleet.

Norway, cabin, Spain, outbound, travel, trends, Easter, family, tourism, Sweden

Norwegians: Spain this Easter, or the cabin?

Almost half of all Norwegians will take a holiday this Easter – but many of these holidaymakers will simply be heading to their cabins.

American Airlines, flights, USA, air travel, demand, flights, A4A, spring, 2018, record, passengers, airfares, cost, price

US airlines expect all-time-high spring

An additional 94,000 passengers every day are expected on US airlines; domestic fares including ancillary are 40% less than in 1980.