Chinese travel to Europe rising again

Europe winning back visitors for Lunar New Year
Chinese travellers are returning to Europe to usher in the Year of the Rooster, after numbers declined in 2016 over issues such as terror threat concerns, according to travel intelligence company ForwardKeys.
Although security concerns remain, bookings to Europe from the start of the Lunar New Year on January 28 were 68.5% ahead as of December 30, 2016, compared with a 7.4% fall in visitor numbers last year. However, ForwardKeys cautions that the growth may be due to bookings being made at an earlier date than in previous years.
But when benchmarked against the equivalent period in 2015 before the impact of terrorism on European tourism, ForwardKeys found that bookings are still 56% ahead.
Spain and the UK are the fastest-growing destinations in Europe for Chinese travellers during the Spring Festival period (89% and 88%), followed by Italy (59%). Despite suffering numerous terrorist attacks, France is ahead 49%.
The overall number of Chinese outbound air travel bookings is up 9.8% for January 18 to February 1.
Families of up to four people make up 51% of Chinese travel in this period. Travellers from first-tier cities – Shanghai, Beijing, Guangzhou – are more likely than those from smaller cities to travel beyond Asia (36%) and use OTAs (26%).
TTG Asia


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