Christmas market travel sees strong demand

Germanwings reports stronger-than-ever festive travel

Scandinavian cities with Christmas markets will need to improve their marketing in the UK. Demand for travel to Germany to experience Christmas markets stronger than ever, a senior executive from Germanwings, Stefan Betz, says, proving that the gloomy economic situation is no barrier to festive travel. This means that for the first time the airline is extending its Cologne-Edinburgh route into the winter this year. However, it is economic pressures that are pushing leisure and business travellers into turning to budget carriers like Germanwings.
“We have seen organic growth in our UK network over the years. Edinburgh is more a leisure route, Manchester is a mixed market and Stansted is a very important business route,” he said.
TTG Digital