Company loses €150,000 in social media marketing

Thomas Cook-owned online booking firm underestimates response

Hotels4U, a leisure-focused hotel booking website owned by tour operator Thomas Cook, quickly suspended a one-day discount campaign conducted via social media when it realised it had lost around €150,000 in the first few hours. The idea was to get users to book holidays on Christmas Day. The campaign offered £50 (€61) off all bookings made on that day, planning for around 570 bookings. But by as early as 06.30, more than 2,600 bookings had been made. The promotion was suspended half an hour later, reinstated at 11:00, and soon afterwards cancelled altogether.
Yesterday, Hotels4U had to explain why it stopped the campaign to the UK’s Advertising Standards Authority, following complaints from customers.
TravelMole

x

Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Flixbus, coach, bus, Denmark, Stockholm, crash, accident, Germany, Rostock, Linstow, autobahn, ditch, Berlin

Stockholm-Berlin via Copenhagen bus crashes

The Flixbus long-distance bus fell over on its side in Germany this morning, resulting in serious injuries.

(DK) 3 SALES & OPERATIONS MANAGERS and 7 OPERATIONS COORDINATORS

3 SALES & OPERATIONS MANAGERS – Chinese, Italian & Spanish 7 OPERATIONS COORDINATORS – English, ...

airBaltic, Tallinn, flights, routes, Copenhagen, Stockholm, London, Oslo, Estonia, Baltics, Riga, Stuttgart, Malaga, Brussels

airBaltic to link Tallinn to all Nordic capitals

The Latvian airline is expanding its presence in Tallinn, announcing its first destinations for summer 2019.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

(DK) Sales Representative – Copenhagen

LOT POLISH AIRLINES LOT Polish Airlines is a modern airline that connects New Europe with ...