Conference travel “hybrid meetings” become popular

Meeting professionals’ fears of the virtual event are unfounded

The need for face-to-face meetings has not been replaced by new technology. Instead, technology is helping to create demand for “hybrid meetings”, in other words a combination of real meetings and online presence. So while virtual event technology is an important addition to hotel and other conference spaces, “online components of meetings will help organisations and corporations broaden market reach and deepen value to all constituents – members, customers, suppliers (and) partners,” in the words of one observer.
Virtual events often feature a mix of live interviews, session streaming and moderated chat. All physical events now also need an online presence. The technology is still in its early stages, but an extra dimension to the meetings industry seems secured.
[pictured: TANDBERG T3 Telepresence high-definition conference room; c. 2008; copyright TANDBERG Corporation]


Check Also

SpiceRoads, africa, bike, cycle, cycling, tour, tourism, travel, adventure, Kilimanjaro

SpiceRoads Cycling launches East Africa tours

The Bangkok-based provider of cycle tours in emerging destinations thinks the tours are unique.

ACJ320neo, distance, Airbus, ACJ319neo, corporate, business, jet, travel, aircraft, plane, fuel, efficient, economical, engines, passengers

Airbus unveils first ACJ320neo corporate jet

The fuel-efficient aircraft with the “widest and tallest cabins of any large business jet” heralds a new era for Airbus.

wow air, iceland, investors, capital, search, bond, issue, stock, launch, revenue, loss, profit

WOW air looks for investors to stop losses

The Icelandic budget carrier has hired a company to sell bonds to raise finance to keep its growth on track.

AirAsia, Ryanair, Norwegian, best, low-cost, budget, airline, world, Skytrax

Norwegian beaten as top budget airline

Sifting through the 2018 World Airline Awards for LCCs, Norwegian comes second (32nd overall), Ryanair 11th (64th overall).

Emirates, flights, Dubai, UAE, drink, alcohol, law, jail, prison, tourism, warning, Swede, woman, daughter, wine

Glass of inflight wine lands Swede in Dubai jail

A Swedish woman travelling with her four-year-old daughter has just returned home after a traumatic month.

hotels, market, hostel, Arp-Hansen, growth, guests, overnights, business, hospitality, Aarhus, Horesta, Denmark, segment

Low growth in overnights worries Danish hotels

The country’s hotel association is expressing concern, especially as thousands of new rooms are coming online.