Thomas Cook plans to open up to 15 of the millennial-focused retreats by next summer.
Thomas Cook says its new millennial-focused hotel brand Cook’s Club is about to introduce escape rooms, VR gaming and private discos, TTG reports.
The first Cook’s Club hotel opened in Hersonissos on the island of Crete on June 1, picking up on “current trends” aimed at the 18-35 market.
The tour operator says its new own-brand hotels will set “new standards” for entertainment in the hotel industry. It is hoping to open ten to 15 of them by next summer.
Now it has revealed four new attractions: an escape room challenge, virtual reality gaming, a ‘rage room’ and private discos for groups of up to 10 people.
Cook is leaping on the escape room bandwagon by offering three scenarios to start with: a horror trail based on the Stephen King novel ES, a bomb disposal countdown challenge and a puzzle room known as The Box.
The escape rooms are suitable for up to seven people and take around 50 minutes to complete. Prices start from €13.50 per person.
Smash it up
Rage rooms, priced from €19.50, allow guests dressed in protective gear to smash up objects like bottles and vases with a wide range of tools including baseball bats.
Cook’s Club properties will also have virtual reality zones costing €10 per person for 30 minutes, to use either alone or in small groups, with VR gaming hits on offer to experience.
The private discos, meanwhile, will be available in small club rooms complete with mirror ball, karaoke, video screen and party playlists.