Crime fiction boosts tourism to Sweden

It’s not just books by Stieg Larsson and Henning Mankell that are selling Sweden

Encouraged by the international success of writers such as Stieg Larsson and Henning Mankell, Sweden is raising the profiles of other native novelists in markets like the US and the UK in the hope that their books will also encourage visitors to walk in the footsteps of their fictional heroes. The pages of Camilla Läckberg’s thrillers will come to life while exploring picturesque Fjällbacka, for example, and Åke Edwardson’s tales of Inspector Winter will be all the more vivid after a trip to see the harbour city of Gothenburg.
“Fjällbacka, on the Swedish west coast, north of Gothenburg, is not only a fishing community dating back to the 1600s, but also the setting of the best-selling author Camilla Läckberg’s novels, which have been successful all over Europe,” says Go Scandinavia, the official site of the Nordic region’s tourist boards in North America. “In Läckberg’s books, the holiday destination Fjällbacka, on the surface a quiet and pretty fishing village, is transformed into a place of intrigue, mystery and murder… During a stay in Fjällbacka, visitors can not only satisfy their curiosity about Swedish detective stories but take the opportunity to experience an awe-inspiring natural landscape, and enjoy fresh, tasty shellfish.”
Go Scandinavia
[pictured: Marstrand, Gothenburg / Göteborg and Västsverige; photographer Kjell Holmner; copyright Kjell Holmner;
www.imagebank.sweden.se]

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