Crime fiction boosts tourism to Sweden

It’s not just books by Stieg Larsson and Henning Mankell that are selling Sweden

Encouraged by the international success of writers such as Stieg Larsson and Henning Mankell, Sweden is raising the profiles of other native novelists in markets like the US and the UK in the hope that their books will also encourage visitors to walk in the footsteps of their fictional heroes. The pages of Camilla Läckberg’s thrillers will come to life while exploring picturesque Fjällbacka, for example, and Åke Edwardson’s tales of Inspector Winter will be all the more vivid after a trip to see the harbour city of Gothenburg.
“Fjällbacka, on the Swedish west coast, north of Gothenburg, is not only a fishing community dating back to the 1600s, but also the setting of the best-selling author Camilla Läckberg’s novels, which have been successful all over Europe,” says Go Scandinavia, the official site of the Nordic region’s tourist boards in North America. “In Läckberg’s books, the holiday destination Fjällbacka, on the surface a quiet and pretty fishing village, is transformed into a place of intrigue, mystery and murder… During a stay in Fjällbacka, visitors can not only satisfy their curiosity about Swedish detective stories but take the opportunity to experience an awe-inspiring natural landscape, and enjoy fresh, tasty shellfish.”
Go Scandinavia
[pictured: Marstrand, Gothenburg / Göteborg and Västsverige; photographer Kjell Holmner; copyright Kjell Holmner;
www.imagebank.sweden.se]

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Svart, hotel, Svartisen, environment, energy positive, carbon neutral, glacier, Bodo, Norway, stay, circular, Snøhetta, design, architecture

World’s first energy-positive Arctic Hotel

A Nordic firm of architects has designed a future hotel that will produce more energy than it uses.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Avinor, Oslo, airport, Gardermoen, ski, equipment, baggage, rules, dates, busiest, winter holiday, fly

Busiest winter dates to fly from Oslo

Hundreds of thousands of passengers will be using Oslo Gardermoen in the next couple of weeks.

Deutsche Bahn, DB, delay, storm, compensation, passengers, stranded, climate change, Spiegel, trees, branches

Deutsche Bahn “twists” climate change

German media accuse rail operator of exploiting climate change to avoid blame for delays.

Hoseasons, sale, Wyndham, rentals, holiday, vacation, business, M&A, hotel, Europe, private equity, James Villa Holidays, cottages.com, Landal GreenParks, Novasol

Wyndham sells European business

The US hospitality giant sells its European business to a private equity firm for $1.3 billion.