Cruise demand grows 77% in 10 years

45% of industry’s 2013 global output generated in Europe

Demand for cruising has grown by 77% in the last decade, new research reveals. The number of passengers has grown globally from 12 million to 21.3 million, according to data released by the Cruise Lines International Association.

The industry has generated more than $117 billion and it supports 891,009 employees, CLIA claims.

The research also shows that 30% of passengers (6.4 million) live in Europe, while the average length of a cruise is seven days with three to four port calls being made.

The cruise industry generated nearly 115 million passenger and crew visit days at ports around the globe, and cruise ship passengers and crew spent an average of $126.93 each port day.

“The cruise industry is truly global, bringing together a diverse mix of international passengers and crew to experience exciting itineraries, multiple destinations and exceptional holiday vacation value on every continent,” Christine Duffy, CLIA’s president and chief executive, said.

“With so many fun options and a high return on vacation experience, it’s not surprising that the popularity of cruise holidays continues to grow. This study shows that the cruise industry’s growth is also generating increased jobs, income and revenue in all regions of the world.”

Pierfrancesco Vago, chairman of CLIA Europe and executive chairman of MSC Cruises, added: “The figures published today show that nearly 45% of the industry’s 2013 global output was generated in Europe. Unquestionably, the cruise industry today is a key contributor to Europe’s economic recovery, creating real jobs and growth at a time when both are hard to come by.

“With more Europeans choosing to cruise, more tourists cruising in European waters and more cruise ships being built in European shipyards, the weight of our industry in Europe can only continue to increase in years to come.”

TTG Digital

[image courtesy MSC Cruises]