Cruise line targets teens, 20-somethings

MSC launches Sound Wave clubbing cruises
MSC Cruises says it will launch a series of six seven-night summer cruises aimed at the 18-30 clubbing market this year.
The ‘Sound Waves’ sailings will be on board MSC Armonia and feature guest DJs such as Benny Benassi and DJs from the Ministry of Sound and Pasha. It is the first time this product, which was first launched for the Italian market, has been made available internationally.
The voyages will be round trips, beginning in La Spezia in northern Italy before heading to Marseilles, Ibiza, Sardina, and Solerno. Excursions include beach tournaments and club entry in Ibiza. Drinks packages are also available.
The voyages are on sale now, the first scheduled to start on August 1 and continuing into September.
TTG Digital