Infare, Nils Gelbjerg-Hansen, Danish, airfare, intelligence, business, competitors, airlines, airports, tool, technology, Pharos, office
Infare CEO Nils Gelbjerg-Hansen

Danes launch new intelligence tool for airlines

Infare’s ‘new-generation’ software streams, visualises and tailors rapidly changing market data from more than 1,300 sources.

Infare, a Copenhagen-based company that provides more than 240 airlines and 20 airports with airfare analytics and pricing intelligence, has launched what it calls its next-generation business intelligence tool for airlines.

Pharos delivers “total market insight” of competitive airfares, from real-time snapshots to classic demand curve analysis.

The cloud-based intelligence solution lets airlines harness the full extent of Infare’s fare data, which the company claims is “the most comprehensive, rigorously vetted and trusted source in the world”.

Pharos provides the most profitable revenue management strategies through its visualisation of fare data and robust design, making it possible to identify profitable opportunities amid hundreds of billions of observations of competitors’ fares.

“For airlines of all sizes, pricing intelligence is a crucial driver of profitability and we are a key enabler for enhancing this,” Nils Gelbjerg-Hansen, Infare’s chief executive, says.

“With Pharos, we are launching the next-generation tool of choice for analysing competitive pricing behaviour. Carriers can earn hundreds of millions of dollars annually by using Pharos’ visually intuitive analysis functionality to unlock fare pricing opportunities through identifying and tracking competitor patterns.”

1,300 sources
Pharos can be tailored to each user’s requirements, the software streaming, visualising and tailoring rapidly changing market data from more than 1,300 sources – validated though Infare’s 45 quality criteria – to the needs of each airline.

“With its intuitive interface and rich visualisations, Pharos makes any airline’s revenue management more efficient and thereby more profitable,” Gelbjerg-Hansen adds.

“The software, like all our products, is cloud-based, and complements C-suite systems, drilling down in granular detail to reveal underlying market trends and behaviour.”

To better support airline revenue management and pricing processes, Pharos “allows for dynamic comparisons between carriers, using a rules-based model to instantly identify and display competitive fares”, Infare says.

This automates peer group analysis, eliminating repetitive tasks and improving revenue management by exposing competitor pricing structures and business strategies.

The company, which has its head office on Borgergade in Copenhagen, also has offices in Vilnius, Berlin, Geneva, New Delhi, Seattle, Rio de Janeiro and Istanbul.

Infare, Pharos, software, airlines

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