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Dominique Leroux (photo: Infare)

Danish airfare intelligence firm recruits Sabre exec

Dominique Leroux joins Infare as vice president of marketing from being responsible for marketing at Sabre in Asia Pacific.

Infare, a Copenhagen-based company that is becoming a worldwide market leader in airfare pricing intelligence, is “positioning itself for further growth” with the appointment of a marketing specialist recruited from the global distribution company Sabre.

Dominique Leroux, who until recently headed the marketing organisation for Sabre in Asia Pacific, based in Singapore, is now vice president of marketing at Infare.

Infare provides more than 240 airlines and 20 airports with airfare analytics and pricing intelligence. Late last year it launched a next-generation cloud-based business intelligence tool for airlines called Pharos, which delivers “total market insight” of competitive airfares.

Leroux will be based at Infare’s Berlin office, bringing with her “extensive marketing experience gained at the world’s leading travel technology providers”, where she held various leadership positions across Europe, the Middle East and Asia, Infare says.

Crucial role
She will lead the company’s global marketing strategy and all internal and external communications, reporting to Harald Eisenaecher, the company’s chief commercial officer. Eisenaecher himself worked at Sabre as senior vice president for Europe, the Middle East and Africa before joining Infare just under a year ago.

“With her great experience of building business-to-business travel technology brands, Dominique will play a crucial role in positioning Infare at the forefront of industry innovation and bringing the Infare brand to the next level,” Eisenaecher commented on the appointment.

“The big data insights that Infare delivers are indeed increasingly critical to travel businesses worldwide.” Leroux is “passionate about bringing new solutions to the marketplace”, he added.

“After spending nearly two decades in large global organisations, moving to a young and dynamic company in a sector experiencing hyper-growth is an irresistible opportunity,” Leroux said.

“Infare has a well-merited reputation among its 270+ airline, airport and travel agency customers for delivering high-quality airfare data, business intelligence solutions and exemplary customer service.”

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