Danish ‘pop-up’ to challenge hotel industry

Shipping containers become luxury, eco-friendly pop-up suites,

A new breed of accommodation is aiming to shape the future of hospitality, TTG Asia reports, in the form of Danish start-up Poshtel PopUp.

In the age of travel, where mass tourism can have a detrimental effect on the environment and people are seeking out unique experiences. Poshtel thinks it has the solution.

It plans to “challenge the hotel industry and the dominant logic around it” by offering a sustainable alternative to traditional beds, according to co-founder Kristoffer Bloom.

Having obtained a fleet of shipping containers, the company’s vision is to transform them into luxury, eco-friendly pop-up suites that are affordable and can be transported anywhere in the world.

“We often see ourselves as part of a greater movement [and] sustainability is one of the main factors,” says Bloom. “Sustainability has moved from being a niche to a necessity. Not stickers about towels on the floor; we mean deeply embedded responsible behaviour in every piece and element of the business. You can pretty much view the suites as banks of raw materials.”

Around the world
Franchise deals are being negotiated around the globe, with the first project recently opening its doors in Copenhagen. In Asia alone, there are prospective sites in Thailand, Singapore, Malaysia, Indonesia, Japan and South Korea.

“Poshtel’s highly modular construction method combined with our high concentration on sustainability allows us to enter new, unexplored frontiers,” Bloom adds.

Poshtel has also designed a utility unit in a box called The 5th Element, an off-the-grid utility unit that provides power, water and waste management that is 100% solar powered.

“With this technology, we can really challenge the boundaries of what is today possible in the industry, and that’s exactly what we set out to do.”

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