Visitors from Denmark are top when it comes to loyalty, turnover and tourist numbers per capita, according to the Tourism Authority of Thailand.
Last year, about 140,000 Danes travelled to Thailand on holiday. More than 6.5 million Europeans visited the country as a whole, but in terms of per capita visitors Denmark ranks high among European nations. Thailand is the second most preferred overseas destination for Danes after the United States.
“Danish tourists are among our most loyal guests. Ninety percent of the guests have been here before, and 35% have visited our country more than five times,” says Eurblarp Sriphiromya, director of the Tourism Authority of Thailand (TAT) responsible for the Nordics, Baltic and Iceland.
“We define our guests from Denmark and the Nordic region as ‘quality guests’. This is because, on average, this group spends 17 days in Thailand per stay, and the turnover they generate is at the top compared to other groups,” she added.
To maintain the many visitors from Denmark and the rest of the world, TAT says it has initiated a number of projects. In particular, the focus is on emerging destinations in the country and new products where visitors can find new experiences.
“Thailand has 77 provinces, but only ten of them currently have tourism. We have much more to offer and would like our guests to be able to experience new parts of the country, the culture and the food, which is very different from province to province. That’s why we are working with new hotels and areas so that both offers and infrastructure will be put in place.”
“We want to use, for example, Bangkok and Phuket as hubs and gateways for guests, and organise it so that they can easily get around by bus, car or train in a comfortable way,” explains Supranee Pongpat, director of the markets of EMEA (Europe, Middle East and Africa) and one of the top executives at TAT.