The airline targets high-demand international business travel markets.
Delta Air Lines is to expand its international schedule with new and expanded service to cities in Asia and Europe for spring and summer 2011, continuing its focus on markets with a high demand for business travel. The airline’s most significant expansion will be in Asia, where Delta has recently seen revenue growth of more than 50 percent. The airline plans to launch new routes to Beijing and Guangzhou and expanded service to Shanghai and Manila.
The airline’s executives have stressed that international business travel demand is the underpinning of the global economic recovery. Delta’s capacity will increase by between 1 and 3 percent in 2011, consistent with projected global economic growth. New international routes planned for Europe for spring and summer 2011 include a new twice daily service Boston – London-Heathrow from March 26; a new daily service Miami – London-Heathrow from March 26; and a new five times weekly service New York-JFK – Reykjavik from June 2.
There will also be expanded services from Paris Charles de Gaulle to New York-JFK, Pittsburgh and Boston and between Seattle and Amsterdam. For Asia there will be a new daily route Tokyo-Narita – Guangzhou from April 6; Atlanta – Shanghai from June 5; and Detroit – Beijing beginning July 1. Delta’s growth across the Atlantic will be focused at Heathrow, where it recently received new slot authorities from the US and EU governments. In Iceland it will introduce its first-ever service to Reykjavik, the 38th international destination flown from Delta’s JFK hub.
At its joint-venture hubs with Air France-KLM in Paris and Amsterdam, Delta will expand its service to four US cities. It is also adding new flights to Luanda, Angola, with intermediate stops in Dakar, Senegal. Luanda will become Delta’s eighth African destination. The new and expanded international service will be operated with a mix of aircraft. Delta is investing $2 billion in enhanced airport facilities and global products and services until 2013. When complete, Delta will offer full flat-bed seats on more than 100 trans-oceanic aircraft, including all Boeing 777s, 767s and 747s.
Asia-Pacific Business Traveller