Danish companies and state bodies have been very adept at luring higher-spending visitors in recent years.
Tourism in Denmark is thriving, according to new analysis carried out by the confederation of Danish industry Dansk Industri, which highlights a 42% rise in income from inbound tourism since 2010, the Copenhagen Post reports.
Income from foreign tourists in 2017 amounted to DKK 54.3 billion (€7.28 billion), up 42% since 2010, even though the number of tourists visiting Denmark rose by just 27%, the report says.
“The number of foreign tourists has increased in Europe, but they spend more money when they visit Denmark. This is a good development that we can be proud of,” says Sune K Jensen, head of tourism at Dansk Industri.
The amusement park Tivoli Gardens, one of Denmark’s biggest attractions, has seen its annual revenues rise by more than DKK 300 million since 2010, reaching around DKK 1.3 billion in 2017. It continues to lengthen the period it is open each year.
The city of Copenhagen in particular has been excellent at attracting high-spending tourists, thinks Dorthe Weinkouff Barsøe, Tivoli’s communications director.
“Restaurants and hotels such as D’Angleterre, Geranium, Noma and Nimb are names that big-spending tourists travel here specifically for,” she says.
Top five high-spending visitors in Denmark by nationality (Statistics Denmark, 2017)
Germany: DKK 14 billion
Sweden: DKK 9.1 billion
Norway: DKK 7.9 billion
UK: DKK 3.2 billion
United States: DKK 3 billion