Denmark fights to win tourism from China

Thailand, France, Scotland and Denmark compete for business

A number of countries have been announcing new initiatives to attract the attention of the fast-growing outbound tourism numbers from China, including Thailand, France and Scotland. The latest to add its name to the list is Denmark, which estimates that in the next few years incoming tourists from China will grow at 20 to 30% a year. A week-long promotion boost is coming in the form of a delegation of Danish travel and tourism officials to Beijing, led by business and growth minister Ole Sohn.
Chinese tourists spent 83,000 nights in Denmark in 2011, a rise of 18%. Denmark is proving popular for trade visits and MICE, with several thousand technical groups from China for example visiting Denmark each year. Travel is helped by a new direct route between Shanghai and Copenhagen.
The delegation is keen to highlight Danish attractions such as Legoland and the fact that it’s customary for many Danes get about by bike.
[pictured: Window of the World Park, Changsha, China]


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