Denmark sees boom in overnight stays

Big increases seen all over the country since 2008
All accommodation types in Denmark appear to be booming, according to industry association Horesta. Hotels and Airbnb alike are reporting massive growth in the number of overnight stays, with Copenhagen hotels seeing almost a million more overnights since the start of the financial crisis, from 3.6 million in 2008 to 4.5 million in 2014.
Big increases are also being seen in the country’s three next largest cities. The second-biggest city Aarhus saw around 453,000 overnights, up nearly 100,000. Odense and Aalborg also welcomed significantly more arrivals.
Even smaller towns like Herning and Esbjerg have seen overnight stays jump by 30,000 between 2008 and 2014. Nationwide, the number of hotel stays rose by 5.5% in 2014 compared to 2013. But more could be done.
“The desire to travel is stronger than ever and will continue to grow. In Denmark, we could spur growth and job creation if we put even more of an effort into the tourism industry,” Horesta chairman Jens Zimmer Christensen said in a statement. “Though we had a nice increase in 2014, we are still far from reaching our potential.”
The Local
[photo courtesy Visit Denmark]

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