Surrounded by a ‘village’ of shops, attractions and a hotel, the 200-plus metre Bestseller tower will dominate the Jutland landscape.
The tallest tower in Denmark is about to be built in the little-known Jutland town of Brande, now that the local municipality has given the project the green light, the Copenhagen Post reports.
The Bestseller Tower and Village is to be funded and owned by the Brande-based clothing company Bestseller, to be built as a headquarters for the company and as a regional new attraction.
“The project has not raised any concerns or resistance from any of our municipal council board members,” Ib Lauritsen, mayor of Ikast-Brande, told the Danish broadcaster DR.
“It will undoubtedly be of the greatest significance for the town of Brande, but I do not doubt it will affect the whole of central Jutland.”
Surrounding the slender tower, which will be over 200 metres tall, will be a ‘village’ consisting of restaurants, apartments, stores, offices and hotels.
The tower will certainly stick out in the small railway town, population 7,065 as of 2014.
Dorte Mandrup Arkitekter was appointed as advisor and architect for the new mixed-use headquarters of the Bestseller fashion company in 2017.
“We are very happy that the plans have now been approved by the municipal council,” Anders Krogh, Dorte Mandrup Arkitekter project manager and head of construction, told DR.
“We are proud and humble in regards to the big encouragement we have received – especially locally.”
The project will accommodate retail spaces for up to 30 shops, areas for offices, education and public events, plus hotel facilities for visiting business travellers, the architect bureau says.
“The plan is born out of a passion and interest in architecture and a vision of creating a unique building that matches the unique setup of a rethought headquarters,” Krogh said earlier about the project.