Destination marketing “perfect” for VR

Travel partners up with virtual reality companies
Travel appears to be the ideal space for virtual reality technology to make an impact, as it offers a visual medium to showcase destinations and experiences that is vivid and experiential.
“The pairing of travel and VR just makes so much sense,” says Gordon Meyer, director of the virtual reality company YouVisit. “It’s a perfect-use case for VR.”
The industry is testing multiple virtual reality programs. YouVisit has worked with destinations to create VR content, while Ascape, another tech company, is working with travel brands to provide virtual tours of destinations for companies like Thomas Cook and JetBlue. Virtuoso has started placing high-end headsets in some travel agencies.
“It’s an evolution of marketing platforms,” says Tony Corneto, Virtuoso’s director of user experience. “You started with books, then you moved to photographs and then you moved to video, and then you’re now moving to VR. It has the potential, depending on who you talk to about this, to have quite a sea change in terms of engaging people in all different ways, whether it’s in-agency or with the motion picture industry or whatever the case may be. I think there’s a lot of opportunities to inspire people.”
Travel Weekly


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