Digital expert takes over IT at SAS

Mats O Eklund to strengthen tech development
SAS says it is taking the next step in its digital development by building a new division, titled IT & Digital Innovation Organisation, and has appointed an IT expert to help lead it.
Mats O Eklund has been appointed vice president responsible for the airline’s commercial IT and digital development. He will start at SAS in March 2017.
Eklund has more than ten years’ experience in the leisure travel industry as CIO for Europe at TUI and Fritidsresor, responsible for driving the tour operator giant’s digital transformation, and before that as CIO at TUI Nordic accountable for online strategy.
He is currently director of IT delivery at Axfood, Sweden’s second-biggest food retail group. He was named Sweden’s CIO of the Year 2007.
“It’s very exciting to get the chance to act in one of the leading roles in SAS’s continued digitalisation journey,” he says. “I look forward to be part of making SAS’s vision of making life easier for Scandinavia’s frequent travellers come true.”
TTG Nordic