Disney hit movie still boosts Norway tourism

Number of US visitors even a little ahead of last year
Americans continue to flock to see the picturesque land of Snow Queen Elsa and her sister Anna, two years after Disney’s animated movie Frozen put Norway on the tourism map.
“We are hoping that the US market continues to grow this year,” Mona Raa Ravndal of Innovation Norway, told Norwegian broadcaster TV2. “Compared to this time last year we are a little ahead.”
Budget carrier Norwegian says there was a 30% increase in the number of American tourists flying to Norway on its US long-haul routes in the first half of 2015, year-on-year. Last year, US visitors spent 31% more overnights in Norway’s hotels.
In what now looks like a move of remarkable foresight, Innovation Norway signed a deal with Disney in May 2013 to promote the film, six months before its release. The movie has since grossed almost half a billion dollars worldwide.
As part of the deal, Disney’s cartoonists spent time in Norway and the film includes Norwegian landmarks such as the Akershus Fortress in Oslo, Trondheim’s Nidaros Cathedral, Bryggen in Bergen and Nærøyfjord.
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