TUI brand First Choice decides to become a 100% all-inclusive operator
In another sign that outbound travel in Europe is increasingly embracing all-inclusive holidays, the TUI brand First Choice has made the decision to become a 100% all-inclusive operator. As demand is increasing in Europe for this type of holiday, the decision has been described as a sound business move. But it raises worries that local communities that benefit from tourism could lose out if more of the holidaymakers’ money goes exclusively to the resort.
Now that First Choice, which is predominantly active in the UK, is offering only all-inclusives, clients who prefer other types of vacation are being referred to the sister brand Thomson. However, organisations such as Tourism Concern and AITO have protested, arguing that all-inclusives contribute very little to the destinations‘ local economies and go against the idea of sustainable tourism.
[pictured: Club Magic Life Waterworld Imperial, Belek, Turkey; copyright 2009 Club Magic Life]