Dubai positioned for mass-market appeal

Destination tries to fill the gap for affordable stays
The addition of many new tourism attractions and products this year is expected to give Dubai a boost and put it on track to welcome 20 million visitors a year by 2020.
The recent opening of indoor theme park IMG Worlds of Adventure and Dubai Parks and Resorts, the region’s biggest, gives the emirate ammunition to go after families and young couples.
The destination is also filling the gap for affordable stays with Rove Hotels, developed by Emaar Hospitality Group, with rates from around $100. The group is planning ten properties in locations in Dubai and the region by 2020.
The July launch of 24/7 food truck park Last Exit, located between Dubai and Abu Dhabi, will be expanded to another 10 destinations and include play zones for children, exercise areas, an open-air cinema and business centre.
Low-cost carrier flydubai is reaching out especially to India and the Far East.
Meanwhile, Dubai has passed 100,000 hotel rooms, a figure reached at the recent opening of the Westin Dubai Al Habtoor City.
Dubai Tourism says it expects room nights in the emirate’s hotels and hotel apartments to reach 35.9 million by the end of 2018 – if planned annual growth of 10.8% from 2016 can be achieved. It aims to have 134,000 rooms by the end of 2018, with occupancy of 77%.
Gulf Business / TTG Asia / TTG MENA


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