The first appearance in the Nordics of the “hipster cousin” of Blu will open next year with 78 rooms – “small but big on comfort”.
Radisson Hotel Group has announced the signing of another property in Scandinavia, the Radisson RED Aarhus in Denmark. It will be the comparatively new brand’s first in Scandinavia, to open in 2019 – before the previously announced RED in Reykjavik opens in 2020.
The Aarhus RED will have 78 rooms – “small but big on comfort” – as well as meeting and event facilities, fitness centre, restaurant and underground parking. Via an app, guests can check in and out as well as open and lock the room.
The group describes RED as an “upscale, select-service brand”, which “presents a playful twist on conventional hotel stays”.
Besides being a “trading hotspot and business hub” the group says Aarhus is “fast becoming a popular leisure destination with a focus on its many major attractions, including the most-visited museum in Denmark”.
The city’s Rådhusgården will host the upcoming hotel – a building that was previously home to the law firm Lett and is now raised to five floors – a conversion that will be completed in the third quarter of 2019.
Radisson Hotel Group describes the RED concept as the “hipster cousin” of more famous brands such as Radisson Blu, already in Aarhus, and Park Inn.
“Radisson RED is bold, beautiful and pushes the boundaries of the traditional hospitality experience, and we couldn’t have hoped for a better place to add a new RED than Denmark – the birthplace of Radisson Blu, our leading brand,” exclaimed Elie Younes, Radisson Hotel Group’s executive vice president and chief development officer.
“With Radisson Collection, Park Inn by Radisson, several Radisson Blu and now a Radisson RED, we are showcasing our full brandscape in Denmark. We are signalling our commitment to Scandinavia and solidify our leading position as the largest international hotel player.”